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In today’s Indian homes, a familiar scene plays out every evening - a glowing screen in small hands, cartoons playing endlessly, and parents quietly worrying, “Is this too much?”
Between online classes, mobile games, and videos, children are spending more time with screens than ever before.
But sometimes, the simplest joys hold the deepest magic.
A box of crayons.
A blank page waiting to bloom.
And a child whispering, “Mumma, dekho, maine suraj peela banaya.”
This is where colouring steps in - not just as an activity, but as a calming ritual that helps children relax, focus, and gently step away from screens.
Children may not always express stress in words, but their behaviour tells the story - restlessness, irritability, lack of focus, or over-dependence on screens. Colouring provides a peaceful outlet.
As many children’s books beautifully echo:
“Slow strokes, soft shades, and a quiet mind.”
When children colour:
This calming effect is especially important in Indian households where children juggle school pressure, tuition, and structured routines from a very young age.
Asking children to stay away from screens often feels like a battle. Colouring, however, doesn’t feel like “screen restriction” - it feels like freedom.
Instead of bright pixels, children explore:
Many colouring pages feel like they are speaking to the child:
“Fill me with your favourite colours.”
“Every shade you choose tells your story.”
This sense of ownership keeps children engaged longer - without the addictive pull of screens.
Colouring has always been part of Indian childhood - from rangoli patterns at the doorstep to colouring pictures of animals, nature, and everyday life.
For Indian parents and grandparents, colouring feels familiar, safe, and meaningful. It connects children to:
When a child colours a flower, a bird, or a fruit, they’re not just filling a page - they’re connecting with the world around them.
From “Just One Page” to “One More Colour!”
Parents often notice a beautiful shift:
What starts as “Just one page” soon becomes,
“Mumma, ek aur bana loon?”
That’s the magic of a good colouring book - it invites children into a world where time slows down and creativity flows freely.
Books that whisper:
“Every page is a new adventure.”
“Your colours make this world brighter.”
✨ Bring home moments of calm, creativity, and colour.
Explore BPI India’s thoughtfully designed colouring books that support screen-free learning, relaxation, and joyful childhoods - one page at a time.
https://www.bpiindia.com/collections/copy-color
